Mynurva Limited, which is part of the Deepbridge Life Sciences EIS portfolio, has recently partnered with Cambridge United to offer round-the-clock counselling to fans.
The League One club's Chief Executive, Alex Tunbridge, said the programme was already in place for staff - and was being extended to the supporter base.
"Caring is a key principle of the club - be that on the pitch or off it," he said.
Supporters can take up personal mental health video sessions with a qualified UK counsellor, anytime, anywhere, entirely at their convenience throughout the 2023-2024 season, the club said.
Dr Zain Sikafi, co-founder of Mynurva, said:
"Sometimes life is tough. Asking for help is tougher. Mynurva is committed to tackling mental health in sports and is delighted to be partnering with Cambridge United, who understand the importance of wellbeing for players and supporters alike."
Click here to find out more. (By following this link you will leave the Deepbridge website. Deepbridge takes no responsibility for content on external websites).
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