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Sector
Business Enterprise Solutions
Region
Cheshire UK, Perth Australia
Stage
Commercialisation
Fund Technology Growth EIS
Target Raise
£1.3m

Chemical “fingerprint” technology to protect against product counterfeiting and theft.

The Investment Opportunity

Chameleon in the anti-counterfeiting and theft market, providing solutions to businesses and consumers via a revolutionary new application system. Its core asset is a unique marking ink, otherwise known as a “chemical fingerprint”, which can be physically placed upon a product or its packaging to identify the item’s owner and prove authenticity.

More recently, Chameleon combined this established and proven fingerprint ink with its newly developed spray pattern technology, which has trillions of unique patterns. Together, this technology provides a revolutionary, uncopiable, and comprehensive anti-counterfeit solution which can be easily applied to an item or packaging. The spray pattern image and item description are then uploaded and catalogued onto the Chameleon inventory management database which can be authenticated using a smartphone App.

The technology can also be incorporated onto an e-commerce platform for online authentication to confirm the legitimacy of an item before it is purchased online (where it is well known that a large percentage of counterfeit goods are sold). There is no other known provider of this in the market, therefore placing Chameleon at the forefront of an industry that it intends to disrupt.

Chameleon Innovations Pty Limited Website
Milestones to Date
2018

Accepted onto an Australian government initiative, ‘Fight Food Waste Cooperative Research Centre’, which provided matched investment.

2019

MVP of the solution produced.

2020

Sales and marketing activity commenced with various strategic partners.

2021

Lodged second patent application over SplatterPrint™ marking technology.

Signed partnership agreement with EVRYTHNG UK.

Risks and Important Information

This page is a financial promotion for the purposes of Section 21 of the Financial Services and Markets Act 2000. The content of the page has been approved by Deepbridge Capital LLP. The Company may not gain the commercial traction that is forecast, it could experience development problems and may not be able to achieve its objectives. Please note that these risks are by no means exhaustive and there may be other risks which could have a material adverse impact on the Company’s financial performance. The content should not be construed as financial advice. Any decision to invest should be made only on the basis of the relevant documentation for each investment. Past performance is not necessarily a guide to future performance. The value of an investment may go down as well as up and investors could lose the total value of their investment. Investments in small unquoted companies carry a high- level of risk. These investments are highly illiquid and as such, there may not be a readily available market to sell such an investment. Tax treatment depends on the individual circumstances of each investor and may be subject to change in future. The availability of tax reliefs depends on the Company invested in maintaining its qualifying status. Deepbridge does not provide specific individual advice on the suitability of investments with regard to a potential investor’s individual circumstances, risk tolerance or investment objectives and investors should seek independent financial advice if they are in any doubt whether a product is suitable for them.