

ENSO, which is part of the Deepbridge Technology Growth EIS portfolio, has recently been selected as a Finalist in Prince Willam's Earthshot Prize, in the 'Clean Our Air' category.
With over 1,300 nominees, from six continents, ENSO was nominated in the 'Clean Our Air' category that aims to ensure that everyone in the world breathes clean, healthy air by 2030. Millions of people all over the world breathe toxic air every day, causing countless deaths that could be prevented. The 'Clean Our Air' Earthshot Prize will be awarded to the innovators who create job opportunities in green transport and clean energy; to the businesses who remove more pollution from the air than they put into it; and to the organisations who let people heat their homes, travel to work and feed their families without polluting the air that they breathe.
Tyres keep the world moving, but they come with an environmental cost. Their constant friction on roads releases harmful particulate matter, which results in invisible air pollution that’s especially dangerous in cities. ENSO offers a more sustainable option, which has started gaining international traction.
Gunnlaugur Erlendsson, Founder and CEO of ENSO commented:
“We urgently need to talk about tyres and how they pollute our air. Tyre pollution is a pressing problem for all vehicles, including electric vehicles, so while we can’t make a tyre last forever, we can make them last a lot longer and pollute a lot less. ENSO’s technology, values, and scalable business model help to Clean our Air, paving the way for a better future for us all. By doubling tyre durability, we can halve tyre pollution— it’s as simple as that. Thank you to The Earthshot Prize for highlighting the impact of tyre pollution and recognising our efforts to help us all live and breathe a bit easier.”
ENSO’s tyres are already rolling in London on iconic black cabs and electric delivery fleets, and they have plans to expand to North America next year. Eager to amplify their impact, ENSO aims to manufacture over one million low-emission tyres annually by 2026.
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