Levitex, which is part of the Deepbridge Life Sciences EIS fund, has recently been featured in an article by BusinessLive discussing Levitex's plans for growth after it became a TikTok sensation and welcomed a raft of celebrity fans. 

Levitex has developed a new foam product that directly addresses poor body alignment and posture, with a particular focus on users that are bed-bound. Being bed-bound can potentially lead to pressure sores resulting in a worsening of the patient’s general health condition, which could lead to an extended and more costly stay in hospital. All information which James Leinhardt, CEO & Chief Sleep Posture Expert at Levitex, brings to light on the TikTok platform. 

Levitex was launched by James in 2019 when a Kickstarter campaign surpassed its original target of £10,000 by £22,000 - giving a total of £32,000 rasied by 440 worldwide backers in support of Levitex and James' dream. 

In an exclusive interview with BusinessLive, James has revealed his future plans for the business and the importance of TikTok to the brand.  

James Leinhardt,  CEO & Chief Sleep Posture Expert at  Levitex  commented: 

"TikTok is phenomenal for us. When I started the mission we made a sleep system to manage the posture of really poorly patients which was assessment led, patient by patient. You could only see people one by one so we needed a way to scream this message and the answer was TikTok. I can't believe the success we have had with it. 

I assumed as a 42 year old that TikTok was just stupid dances but the pandemic has meant that people my age and above are on there now. What people are hankering for on there is short-form education where you're giving someone a take away.  

With TikTok you're feeding the world with information that you know is sensible. It's all common sense and logic, nothing hooky and no clinical, stupid words." 

Using the social media platform to spread the word about sleep posture, Levitex has so far racked up 6.4 million likes while his most viewed video has been watched more than 7.9 million times. 

James added, "Deepbridge has just let me fly and do my own thing and not be traditional money men. We're at the foot of the mountain and there is a lot of work to do." 

Using the social media platform to spread the word about sleep posture, Levitex has so far racked up 6.4 million likes while his most viewed video has been watched more than 7.9 million times. 

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